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Blueprints for Success: Building a Winning Social Media Strategy
About the webinar
Learn how to effectively leverage social media to boost brand awareness, connect with your target community, build trust and generate leads. Level up your digital presence with proven strategies and best practices tailored specifically for construction companies.
Agenda
Introduction to Business Planning
- Understand the importance of having a business plan for your construction company.
- Learn how a well-defined business plan can help you clarify your vision and objectives.
Market Analysis
- Understand the role of market research in analyzing your target market and understanding customer needs and preferences.
Defining Your Services and Unique Selling Proposition (USP)
- Learn how to identify the services you will offer and how they differentiate you from competitors.
Marketing and Sales Strategy
- Understand what is involved with a strong marketing and sales plan to attract clients and generate leads.
Operational Plan
- Learn the factors to consider when determining your business operations, including staffing, equipment, and supply chain management.
Financial Projections
- What factors should be considered while creating financial forecasts, including revenue projections, expenses, and cash flow analysis?
Q&A Session
Agenda
Introduction
What is an EMR?
Why should contractors care about their EMR?
3 Proven tips to slash your EMR
Q&A Session
Agenda
Introduction
Strategies for Managing Finances in Construction - The MATT Method
The CEO’s Role in Business
- Motivations
- Objectives
- The Critical 4 numbers every CEO should be watching
Project Lifecycles
- Stage 1 - The Process of Building a Budget
- Stage 2 - Managing the Project
- Stage 3 - Project Post Mortem
Tying Projects into Overall Company Financials and Cashflow
Q&A Session
Agenda
Introduction to Project Management
The 7 C’s of the Project Life Cycle
- Understanding the 7 critical phases of the project life cycle: Concept, Criteria, Configuration, Construction, Commissioning, Completion, and Closeout.
The Four Pillars of Construction Success
- Deep dive into Budget, Schedule, Quality, and Safety.
- Strategies to balance these pillars and ensure project success.
Building and Leading the Right Team
- The dynamics of assembling and managing a strong construction team.
- Roles, responsibilities, and the importance of communication and collaboration.
Preparing for Project Closeout & Owner Occupancy
- Important steps to take when closing out the project and getting it ready for owner occupation
Q&A Session
Agenda
Introduction
Why should contractors build on social media?
What are the biggest benefits to building a social media presence?
How to build a social media strategy?
- Why are you posting?
- Who are you targeting?
- What should you post?
- Where should you post?
- When should you post?
- How should you go about doing social media?
Q&A Session
Agenda
Importance of Frontline Leadership in the Field
Process for Optimizing Safety & Production
Cheat Code for Overcoming Resistance to Change
Simple Method to Make Improvements Stick
Equipping Frontline Leaders
Equip your frontline leaders with the tools to:
- Elevate standards of care for their team
- Resolve production challenges efficiently
- Cultivate buy-in
- Spread the gains across teams
Q&A Session
Agenda
Welcome & Introduction
The Basics of 401(k) Plans
- What is a 401(k) plan?
- How it helps with employee retention and recruitment
Simplifying the 401(k) Setup Process
- How Human Interest simplifies 401(k) for small and medium businesses
- Key benefits and compliance support for construction companies
Affordability and Cost Breakdown
- Cost breakdown overview
- Affordability for small to mid-size companies
Q&A Session
Speakers
EXPERT GUEST
Jonathan Cor
Founder,
Customer GrowthJonathan Cor is the founder of Customer Growth - A commercial construction social media agency. He works with 7, 8, and 9-figure contractors helping them build their brand through social media.
Webinar Host
Lance Furuyama
Customer Success Manager,
LumberA noted influencer and self-proclaimed troublemaker in the construction industry. Lance brings a unique perspective and wealth of experience to the table, making him the perfect guide for our webinar series.
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