Richard Force is a sales and partnerships leader with more than a decade of experience helping high-growth SaaS companies scale. He played a key role in building Humi from an early-stage startup through its acquisition by Employment Hero, where he led the Canadian Partnerships organization and built one of the country’s largest HR technology partner ecosystems.Today, Richard leads Partnerships and Go-to-Market for Canada at Lumber, where he is responsible for building strategic alliances across the construction technology ecosystem, including ERP providers, technology partners, consultants, and industry associations. Passionate about building businesses through partnerships, he specializes in creating scalable go-to-market strategies that drive long-term growth.